{
  "docId": "019dd923-5ca1-7489-b637-32d9eec9931f",
  "docSlug": "a2543de1dce49115",
  "documentTitle": "TEI Webflow",
  "authorId": "Forrester",
  "authorName": "Forrester",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 36,
  "pageCount": 43,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "financial_analysis",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 18,
  "notes": "Includes a table detailing cost components (F1, F2) and their risk-adjusted totals, plus qualitative assumptions for training.",
  "elementsJson": [
    "data_table",
    "bullet_list",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-32d9eec9931f/36",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $143,000.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23e-726c-a790-0287f01a5672",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.76,
        "x": 0.118,
        "y": 0.72
      },
      "kind": "list",
      "text": "One web developer spends 40 hours a year for two years for initial training and ongoing maintenance efforts. Three web designers spends 40 hours a year for two years for initial training and ongoing maintenance efforts. Six content owner spends 1 hour on training.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33e3a813-f75c-4504-86af-8d8fa66f6a2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.76,
        "x": 0.118,
        "y": 0.55
      },
      "kind": "list",
      "text": "Both web developers and web designers spent a little more time on training and upskilling their abilities in the platform. Webflow provided education libraries that helped interviewees’ employees learn the platform much faster.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec1cc907-d98b-4ce7-9bfc-4c2c3db38eee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Three-year present value: $143,296",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c23e-726c-a790-06f5d5637a0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.76,
        "x": 0.118,
        "y": 0.66
      },
      "kind": "paragraph",
      "text": "Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31a72a90-c43d-4356-8a55-8b997bf97ebb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.76,
        "x": 0.118,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Evidence and data. Interviewees shared different training and ongoing management efforts depending on the technical level of Webflow users.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d843984-5d58-4b90-a51b-134125a0f03c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.76,
        "x": 0.118,
        "y": 0.095
      },
      "kind": "paragraph",
      "text": "The agency fees. Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $143,000.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d286fd73-2054-46d1-b84b-41db16e87e70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.23,
        "w": 0.76,
        "x": 0.118,
        "y": 0.21
      },
      "kind": "table",
      "text": "Agency Implementation And Maintenance Fees table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78a83a22-8f37-42ab-9f2c-29037776d913",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.23,
        "x": 0.118,
        "y": 0.04
      },
      "kind": "title",
      "text": "ANALYSIS OF COSTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51924986-f095-463a-8246-66fd003fde31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.38,
        "x": 0.118,
        "y": 0.46
      },
      "kind": "title",
      "text": "TRAINING AND ONBOARDING COSTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f28506d1-7328-4065-bfea-9a32b6a97068",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Three-year present value",
      "numberRaw": "$143,296",
      "numberKind": "money",
      "actionTitle": null,
      "calloutText": "To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $143,000.",
      "numberScale": null,
      "numberValue": 143.296,
      "metricFamily": "valuation",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "7b1098f5-7bad-4c7d-aff0-b35f8e4187ca",
      "evidence": "table/data: Agency Implementation And Maintenance Fees table",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 28,
      "beatId": "e2d7cc5e-2bf5-4fd6-9dd7-043f634be2e3",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The financial summary and appendix provide a conclusion and additional details on the impact of using Webflow.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 28,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "3b6afb20-39fb-4ff7-b7b4-5c30a78825d6",
      "evidence": "The financial summary and appendix emphasize the potential return on investment and the strategic importance of using Webflow.",
      "position": 1,
      "objective": "To present Webflow as a strategic investment",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}