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  "documentTitle": "TEI Webflow",
  "authorId": "Forrester",
  "authorName": "Forrester",
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  "notes": "Part of a Total Economic Impact study.",
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      "text": "The visual-first capabilities offered by Webflow significantly empowered nontechnical teams to take ownership of collaborating, building, launching, scaling and optimizing their web properties without the need for engineering or developer involvement.",
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      "text": "User-friendly platform and team empowerment. The interviewees noted that the visual-first capabilities offered by Webflow significantly empowered nontechnical teams to take ownership of collaborating, building, launching, scaling and optimizing their web properties without the need for engineering or developer involvement, thanks in part to the ability to visualize the end result during the design process. For more complex projects, teams such as product, marketing, or content owners could easily envision a new content experience, construct it, deploy it, test it, and publish it in collaboration with developers through a much more streamlined process, courtesy of Webflow's visual collaboration platform. This avoided the lengthy processes that typically required support tickets, multiple rounds of feedback, and, sometimes, weeks of waiting if the developers were in a completely different time zone, which could impede swift communication.",
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      "kind": "paragraph",
      "text": "Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:",
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      "kind": "paragraph",
      "text": "PRODUCT MANAGER, GROWTH AND SEO, HUMAN RESOURCES SOFTWARE",
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      "kind": "quote",
      "text": "“Our product team wanted nothing to do with the website, so much so that they had given marketing team responsibility for it when we were still leveraging [our prior solution]. Today, it’s the fastest performing product team that we have, and the broader product org uses Webflow. It’s become the most treasured part of the department.”",
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      "text": "UNQUANTIFIED BENEFITS",
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      "kind": "title",
      "text": "ANALYSIS OF BENEFITS",
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      "evidence": "The financial summary and appendix provide a conclusion and additional details on the impact of using Webflow.",
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      "evidence": "The financial summary and appendix emphasize the potential return on investment and the strategic importance of using Webflow.",
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