{ "docId": "019dd923-5ca1-7489-b637-32d9eec9931f", "docSlug": "a2543de1dce49115", "documentTitle": "TEI Webflow", "authorId": "Forrester", "authorName": "Forrester", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.773, "pageNumber": 22, "pageCount": 43, "prevPage": 21, "nextPage": 23, "slideType": "case_study", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 1, "notes": "Part of a 'Total Economic Impact' report; contains multiple direct quotes from industry managers.", "elementsJson": [ "paragraph", "quote_block" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b637-32d9eec9931f/22", "deckHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f", "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f#slide-22", "components": [ { "bbox": { "h": 0.015, "w": 0.3, "x": 0.118, "y": 0.945 }, "kind": "disclaimer", "text": "THE TOTAL ECONOMIC IMPACT OF WEBFLOW", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "33270a6b-17b8-46ac-b4bd-4fd8e21957c0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.015, "w": 0.02, "x": 0.865, "y": 0.945 }, "kind": "disclaimer", "text": "22", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "784c7308-7e02-4b94-a876-f2a6515f57a7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.76, "x": 0.118, "y": 0.71 }, "kind": "paragraph", "text": "Interviewees enhanced cross-collaboration across different parts of their organizations due to the visual-first experience platform that Webflow provided. Previously, engineering and technical teams had to be heavily involved in the content editing process. However, the empowerment of nontechnical teams made it easier to build, visualize their ideas, and execute them directly on the platform. The director of web strategy at the security software shared: \"The ticket was submitted, the problem was identified, fixed, and rolled out literally within 20 minutes of us identifying the problem and actually fixing it and that was without any developer involved. That division of labor [is] a benefit on both ends because it frees our developer up to continue working on the", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d24c8ce1-adcc-4ebe-970b-bb83905c2584", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.76, "x": 0.118, "y": 0.26 }, "kind": "paragraph", "text": "For simpler tasks, interviewees observed operational efficiencies as in-house teams collaborated directly on the canvas for content editing cycles, bypassing ticket submissions and often multiple rounds of feedback. Efficiencies also arose from the need for fewer FTEs to manage those changes, thanks to the enhanced simplicity, user-friendly interface, and consequently faster resolution content editing processes. The senior manager of digital and marketing operations at the banking hardware, software, and services organization shared: \"I can now build authoring experience. I can have our team do it or the agencies do it. If we were to staff up and have it in house, we would have maybe three authors and then a front-end designer. That would probably suffice for the size of our business as opposed to a much larger team prior.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d3f4dbfc-fc72-48f1-85ff-cf0a5f5328fe", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.11, "w": 0.76, "x": 0.118, "y": 0.14 }, "kind": "paragraph", "text": "Evidence and data. Webflow's visual-first CMS enhanced operational efficiency for in-house teams, enabling faster changes and corrections without agency intervention. Interviewees reported that the platform's flexibility allowed for quick, independent updates, and ad hoc collaboration with the agency on larger cascading styles sheets (CSS) modifications.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d4579515-b90b-4c1e-9896-e4d3db880dc6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.76, "x": 0.118, "y": 0.52 }, "kind": "paragraph", "text": "In critical situations where timing was crucial, the senior manager of digital and marketing operations at the banking hardware, software, and services organization reported that with their prior system, they experienced workflow disruptions due to their need to reallocate staff from other projects to expedite workload completion: \"We would just start pulling people off of other projects and then scramble to go ahead and get it up there as fast as we could. That was just disruptive to our workflow. Now, he's able to author it now. It takes him maybe a couple minutes and then he's done.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e3e5b340-6236-4b73-96be-b32418df84ff", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "The ticket was submitted, the problem was identified, fixed, and rolled out literally within 20 minutes of us identifying the problem and actually fixing it and that was without any developer involved.", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-c23e-726c-a78f-983179a6ab8f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.23, "x": 0.118, "y": 0.04 }, "kind": "title", "text": "ANALYSIS OF BENEFITS", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4018d1e2-2af2-43ff-9c46-23855b155ac2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.025, "w": 0.65, "x": 0.118, "y": 0.101 }, "kind": "title", "text": "OPERATIONAL EFFICIENCIES DUE TO IMPROVED CONTENT QUALITY", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7237cf16-4e51-4cac-b037-0206ecc417c8", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 27, "from": 15, "beatId": "6c6c8dec-158c-412d-acc1-e92eb60df76e", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The financial analysis, case studies, and testimonials provide evidence of the benefits of using Webflow.", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "loops": [ { "to": 27, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "7ddd047b-35b5-459f-9692-08582eb22aff", "evidence": "The financial analysis and case studies demonstrate the benefits of using Webflow, implying that not using it would result in missed opportunities and continued inefficiencies.", "position": 0, "objective": "To highlight the costs of not using Webflow", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }