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  "documentTitle": "TEI Webflow",
  "authorId": "Forrester",
  "authorName": "Forrester",
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  "notes": "The slide presents a 'Total Benefits' table followed by a qualitative description of the first benefit category.",
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      "text": "The ability to collaborate, build, launch, scale, and optimize digital experiences on a visual-first platform brought significant benefits to the interviewees' organizations, particularly the enhanced collaboration between marketing and technical development teams.",
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      "text": "Total benefits (risk-adjusted): $2,757,041",
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      "kind": "title",
      "text": "INCREASED PROFIT DUE TO NEW CUSTOMER ACQUISITION THROUGH THE WEBSITE",
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      "position": 0,
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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