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  "documentTitle": "TEI Webflow",
  "authorId": "Forrester",
  "authorName": "Forrester",
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  "notes": "This slide outlines the 'composite organization' profile used for a Total Economic Impact study.",
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      "kind": "callout",
      "text": "Key Assumptions\nAgnostic\n$2 billion in revenue\n10 users: One developer, three designers, and six content owners\nOne main website and two landing pages\nAgency partnership for implementation and ad hoc ongoing development",
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      "text": "Agnostic $2 billion in revenue 10 users: One developer, three designers, and six content owners One main website and two landing pages Agency partnership for implementation and ad hoc ongoing development",
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      "kind": "paragraph",
      "text": "provides technical and design assistance for the migration, and the collaborating team includes an enterprise senior project manager, a content strategist, a UX designer, and a technical engineer. The composite organization also involves its in-house team comprised of a website manager, an SEO, a tech lead, and a content manager.\nThe initial migration was completed in Year 1 and further developments for geographical expansion are ongoing throughout Years 2 and 3, carried out by Webflow users with occasional support from the agency for ad hoc projects.",
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      "kind": "title",
      "text": "CUSTOMER JOURNEY",
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      "beatName": "Problem & Complication",
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      "evidence": "The customer journey and analysis of benefits sections highlight the challenges and pain points of current content management and development processes.",
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