{
  "docId": "019dd923-5ca1-7489-b637-32d9eec9931f",
  "docSlug": "a2543de1dce49115",
  "documentTitle": "TEI Webflow",
  "authorId": "Forrester",
  "authorName": "Forrester",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 11,
  "pageCount": 43,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "bullet_list",
    "quote_block"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-32d9eec9931f/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.76,
        "x": 0.118,
        "y": 0.098
      },
      "kind": "list",
      "text": "Complex and expensive content management systems. Interviewees noted that, along with their previous content management systems, they had to use several other solutions to complement their custom-coded platform.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01140c56-ce80-4d51-8483-e5be935053e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.76,
        "x": 0.118,
        "y": 0.58
      },
      "kind": "list",
      "text": "Long and tedious timelines that delayed marketing initiatives. Interviewees noted the disruption in the collaboration between marketing, design, and development teams.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8963e730-5510-42ee-a0ea-38a9264ca7cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.76,
        "x": 0.118,
        "y": 0.79
      },
      "kind": "list",
      "text": "High costs associated with a large stack of highly skilled labor. Interviewees noted that because their previous content management systems were custom coded, they required a large investment in a technical team and the platform itself.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef39c3b9-f69b-4704-9517-4891fd362c61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.76,
        "x": 0.118,
        "y": 0.28
      },
      "kind": "quote",
      "text": "“I’ve done a number of localized implementations in the past and it’s one of the most expensive and time-intensive elements of web implementations. Seeing Webflow’s approach actually building all of that natively and streamlining that process significantly is just a huge unlock because it opens those doors to be able to scale and grow in ways that are much more blocked in other platforms.”",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3845962-9196-4bbe-a0ee-952cbce9367e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I’ve done a number of localized implementations in the past and it’s one of the most expensive and time-intensive elements of web implementations. Seeing Webflow’s approach actually building all of that natively and streamlining that process significantly is just a huge unlock because it opens those doors to be able to scale and grow in ways that are much more blocked in other platforms. — Director of Web Strategy, Security Software",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-c23e-726c-a78e-4767035a76d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.27,
        "x": 0.118,
        "y": 0.04
      },
      "kind": "title",
      "text": "CUSTOMER JOURNEY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9f12706-b350-4c74-af76-6ec8405633eb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 9,
      "beatId": "8c3707fe-7959-4643-9d5b-8a9cb47f1840",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The customer journey and analysis of benefits sections highlight the challenges and pain points of current content management and development processes.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}