{
  "docId": "019dd923-5ca1-7489-b637-32d9eec9931f",
  "docSlug": "a2543de1dce49115",
  "documentTitle": "TEI Webflow",
  "authorId": "Forrester",
  "authorName": "Forrester",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 10,
  "pageCount": 43,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "customer_journey",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "The slide serves as a methodology/contextual setup for a Total Economic Impact study.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "data_table",
    "paragraph",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-32d9eec9931f/10",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-32d9eec9931f#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Prior to investing in Webflow, the interviewees' organizations used other content management systems that required a higher amount of technical expertise labor and large and siloed tech stacks that hindered scalability.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23e-726c-a78e-81e7f9718404",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.735,
        "x": 0.147,
        "y": 0.751
      },
      "kind": "list",
      "text": "The inability to keep up with marketing plans. According to interviewees, their organizations' previous content management systems required a higher number of full-stack developers working on component changes that took a long time to complete.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11279c30-cf07-4e58-9fc2-56174d3e18db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.175,
        "x": 0.118,
        "y": 0.535
      },
      "kind": "paragraph",
      "text": "KEY CHALLENGES",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4c70f3a-e76c-4d81-8ce3-d133c0db23d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.764,
        "x": 0.118,
        "y": 0.571
      },
      "kind": "paragraph",
      "text": "Prior to investing in Webflow, the interviewees' organizations used other content management systems that required a higher amount of technical expertise labor and large and siloed tech stacks that hindered scalability.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db2e34d8-5953-4a4d-a1d4-c34bbee997eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.256,
        "w": 0.764,
        "x": 0.118,
        "y": 0.222
      },
      "kind": "table",
      "text": "Interviews table showing Role, Industry, Region, Revenue, and Employees for 5 interviewees.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88914ed7-55db-4581-8070-199c557fee5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.335,
        "x": 0.118,
        "y": 0.126
      },
      "kind": "title",
      "text": "Drivers leading to the Webflow investment",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a63e8c4-8ebd-417a-ae89-e4cd0ab9ae08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.355,
        "x": 0.118,
        "y": 0.093
      },
      "kind": "title",
      "text": "The Webflow Customer Journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2e53521-3b2a-4944-998f-2e2e2a3cd4b1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "1c8837d1-c4e2-437d-80e6-6c8f73f7801f",
      "evidence": "Slide title explicitly references 'Customer Journey' and provides context for the investment decision.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 9,
      "beatId": "8c3707fe-7959-4643-9d5b-8a9cb47f1840",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The customer journey and analysis of benefits sections highlight the challenges and pain points of current content management and development processes.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}