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      "text": "Before using Copilot Studio, the composite's annual baseline revenue was $6.25 million, and this is held constant for model simplicity. The increase in the number of qualified leads improves over time as more agents are built and their sophistication increases. Creating more successful agents that more salespeople use increases the composite's win rates. As agents are deployed to assist customer service representatives and to provide better self-service to customers, the composite's customer retention rate improves. Forrester applied a pre-agentic AI net margin of 7.33% to the increased revenues.",
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      "text": "Risks. Results may not be representative of all experiences, and the benefits will vary between organizations based on the following: The number and types of agents built. The organization's level of IT sophistication. The organization's industry and region. Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $5.7 million.",
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