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  "documentTitle": "TEI Microsoft 365 Copilot",
  "authorId": "Forrester",
  "authorName": "Forrester",
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  "notes": "The slide details specific percentage increases and financial assumptions used in a Total Economic Impact study.",
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      "text": "The composite organization increases customer retention by up to 1 percentage point.",
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      "text": "The composite organization increases its baseline of 100,000 qualified opportunities generated by marketing efforts by up to 2.7% with Microsoft 365 Copilot.\nThe average annual contract value is $115,000.\nThe composite organization increases its sales win rate by up to 2.5% with Microsoft 365 Copilot, raising it to 20.5 percentage points from the pre-Microsoft 365 Copilot baseline of 20 percentage points.\nThe composite organization increases customer retention by up to 1 percentage point.\nThe composite organization increases its total revenue with Microsoft 365 Copilot by up to 2.6%.\nThe benefits outlined above ramp up over time for several reasons, including an increase in Microsoft 365 Copilot users; increased familiarity and competence in using Microsoft 365 Copilot; information ingestion from more third-party systems; and further business process transformation. For these reasons, a ramp up is used for all subsequent quantified benefits.\nA net margin of 7.8% is applied to the top-line revenue growth to focus the study on bottom-line financial improvements.",
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      "text": "Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:",
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      "text": "Increase in customer retention rate with Microsoft 365 Copilot",
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      "text": "ANALYSIS OF BENEFITS",
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      "beatName": "Solution & Approach",
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      "evidence": "The deck presents the analysis of benefits and business transformation",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck presents the analysis of benefits and costs",
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