{
  "docId": "019dd923-5ca1-7489-b637-26de151a2685",
  "docSlug": "03c638ba1dcf3400",
  "documentTitle": "Parthenon US Consumer Sentiment Survey",
  "authorId": "EY",
  "authorName": "EY-Parthenon",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 21,
  "pageCount": 24,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "appendix_data",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "Includes demographic segmentation by age, gender, and product category.",
  "elementsJson": [
    "photo",
    "bar_chart_stacked",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-26de151a2685/21",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-26de151a2685",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-26de151a2685.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-26de151a2685#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Social commerce is mostly used as a channel for planned, researched purchases from familiar brands, similar to any other traditional retail channel – but by a narrow margin",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23c-719c-9e40-2e33fb7a896c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.35,
        "x": 0.55,
        "y": 0.47
      },
      "kind": "chart",
      "text": "Category purchased",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1125230a-7342-4b36-9783-3a9d01a772ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.43,
        "x": 0.05,
        "y": 0.47
      },
      "kind": "chart",
      "text": "Demographics: Social commerce shopper",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "547674e0-ffbf-4b08-91b6-fee876e61537",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.9,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "image",
      "text": "Person holding a smartphone showing a shopping app",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2715e3ad-d890-4210-bbda-7fb02cd7bf3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Shopper demographics and purchase categories",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c23c-719c-9e40-33fe8299c463",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.38,
        "x": 0.08,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Social commerce is mostly used as a channel for planned, researched purchases from familiar brands, similar to any other traditional retail channel – but by a narrow margin",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "375ee5e3-84b0-4b2a-8ae5-77bfe926e59d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.45,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: EY-Parthenon analysis of EY-Parthenon US Consumer Sentiment Survey.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af17baad-8517-40e7-a687-b2b6d4edfe24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.78,
        "y": 0.04
      },
      "kind": "title",
      "text": "Additional findings",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98bbccbb-4344-4505-8b97-c9a79bb50797",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 4,
      "beatId": "f98450a7-20ea-4429-860e-6841c26015c6",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "Provides various data and evidence to support the claims",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 4,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "457bd5d0-4329-4d0b-a931-f7266d80ac99",
      "evidence": "The document provides insights into consumer concerns and needs.",
      "position": 1,
      "objective": "What are the concerns and needs of US consumers?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}