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  "documentTitle": "Parthenon US Consumer Sentiment Survey",
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  "authorName": "EY-Parthenon",
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  "notes": "The chart uses 'p.p.' (percentage points) to denote the change in share.",
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      "kind": "callout",
      "text": "EDLP and dollar stores attracted disproportionate traffic gains in December, suggesting value-seeking consumers are experimenting with new retail channels",
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      "text": "percentage point change in household traffic: 26 p.p.",
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      "text": "1. Represents who shopped at retailer this month\nSource: EY-Parthenon analysis of EY-Parthenon US Consumer Sentiment Survey.",
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      "kind": "subtitle",
      "text": "Q: When did you last shop at each of the below stores or restaurants?",
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      "kind": "title",
      "text": "Retailer share of household traffic, December 2025 vs. July 2025",
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