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  "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
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  "notes": "Slide 86 from The CMO Survey, February 2022.",
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      "text": "Although most companies have not been able to fully recover from the negative financial effects of the COVID-19 pandemic, these growth rates suggest they are certainly moving in the right direction.",
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      "text": "Compared to the previous 12 months, marketing performance has skyrocketed for all metrics tracked. Approximately one year into the pandemic (in February 2021), marketers report a revenue gain of 0.3% over the previous year—essentially flat. When asked the same question in February 2022, however, companies reported massive revenue gains (14.1% on average), showing significant recovery.\n\nA similar trend emerges for profit, with marketers reporting a 2.6% gain in February 2021 compared to a 10.7% gain in February 2022. Although most companies have not been able to fully recover from the negative financial effects of the COVID-19 pandemic, these growth rates suggest they are certainly moving in the right direction.\n\nHowever, from a societal stance, companies' metrics show little change over a decade. For instance, in February 2011 marketers report a rating of 3.2 for their companies marketing having a positive benefit to society compared to 3.3 in February 2022.",
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