{
  "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
  "docSlug": "3e2af39803cc6262",
  "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
  "authorId": "EY",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 79,
  "pageCount": 93,
  "prevPage": 78,
  "nextPage": 80,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "Data from The CMO Survey, February 2022.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/79",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-79",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.72,
        "y": 0.4
      },
      "kind": "callout",
      "text": "Unsurprisingly, the most well aligned companies are those with fewer than 50 employees (5.9) because a smaller workforce allows for more efficient cross-functional communication. For similar reasons, companies with <$10M in revenue are also relatively well-aligned (5.7). Industry-wise, Consumer Services (6.2), Pharma/ Biotech (6.1), and Energy (5.9) lead the way.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "680c25ab-bc20-4feb-a3dd-484ae898307a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Unsurprisingly, the most well aligned companies are those with fewer than 50 employees (5.9) because a smaller workforce allows for more efficient cross-functional communication.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23d-70a9-9e9c-6cac3d314004",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.65,
        "x": 0.04,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Mean Rating Over Time: Feb-21: 5.0, Feb-22: 5.4",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80839499-1adc-4852-a7da-8c19a8147e0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.32,
        "y": 0.92
      },
      "kind": "legend",
      "text": "21-Feb 22-Feb",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a166a37-0ec2-4832-8d70-650b78034e44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Mean Rating: 5.4",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c23d-70a9-9e9c-73d69d7d65b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.04,
        "y": 0.2
      },
      "kind": "subtitle",
      "text": "How well aligned are marketing and finance leaders in your company on goals, strategies, and tools/data? (1=not at all, 7=very highly)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c759524c-bd27-4dce-a38a-ad00b8098a61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Marketing and finance leaders are more aligned now than they were a year ago",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23b54c7b-4c5d-483b-ac8c-aa3157f17cdc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Mean Rating",
      "numberRaw": "5.4",
      "numberKind": "plain",
      "actionTitle": "Marketing and finance leaders are more aligned now than they were a year ago",
      "calloutText": "Unsurprisingly, the most well aligned companies are those with fewer than 50 employees (5.9) because a smaller workforce allows for more efficient cross-functional communication.",
      "numberScale": null,
      "numberValue": 5.4,
      "metricFamily": "index_score",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Audience frame",
      "slug": "audience-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "f7aa89bb-9529-40be-b4b5-ea85fb48cf27",
      "evidence": "Unsurprisingly, the most well aligned companies are those with fewer than 50 employees (5.9) because a smaller workforce allows for more efficient cross-functional communication.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}