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  "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
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      "text": "third-party data usage decrease: 17.7%",
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      "text": "When it comes to data usage, marketers are most concerned about third-party data. Specifically, 17.7% of marketing leaders indicate they expect their companies' use of third-party data to decrease over the next two years (compared to 1.3% and 10.8% for first- and second-party data, respectively). Furthermore, on a scale of 1 to 7, marketers rate their worries regarding the privacy concerns surrounding third-party data at 3.8 (compared to 3.4 and 3.7 for first and second-party data, respectively). Although these ratings show only moderate concern, the slightly higher worries about third-party data arise in the wake of Apple allowing its users to choose which apps can access their data and Google's announcement that tracking cookies on the Chrome web browser will be phased out by 2023. Consequently, marketers are being forced to move away from third-party data and learn how to take their first-party data to the next level. Interestingly, privacy concerns with this type of data have not meaningfully increased since it was first measured in 2018.",
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      "text": "Almost half of marketers (45.0%) believe that sharing privacy notices with customers improves how customers think of their brand, but 95.2% believe that consumers do not read them carefully and 90.4% do not think their customers have a clear understanding of what the message means. Despite this, marketers are taking actions to increase trust with customers in the face of privacy concerns. Top actions include promising not to sell customer information (63.1%), informed consent of customer data usage (58.1%), and investing in technology that reduces the risk of data breaches (52.2%).",
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      "text": "Slightly more than half of marketing leaders report that protecting customer privacy falls under his or her job description. 58.3% of marketers report that their companies are taking steps to create stronger privacy strategies. 62.2% of marketers believe customers are loyal to brands, choosing to stay with brands as opposed to switching to alternatives that offer more privacy protection.",
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