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  "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
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      "text": "Perceived contributions from digital marketing decline as expectations heighten and attribution analyses become more advanced. Unsurprisingly, pure play Internet companies see the greatest returns on digital marketing (5.7). Consumer-facing companies also report above average returns (B2C Services, 5.2). Real Estate (2.8), Energy (3.6), and Pharma/Biotech (3.9) report the weakest industry-level returns, possibly due to the planned purchase nature of their products/services.",
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