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  "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
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      "text": "Investment, % Reporting Yes, % Change Since Feb-21. Data analytics 77.5% +37.2%. Optimizing of company website 74.0% +0.3%. Digital media and search 70.9% +9.1%. Marketing technology systems or platforms 69.8% +29.7%. Direct digital marketing 68.2% +19.0%. Online experimentation 47.3% +4.2%. Managing privacy issues 35.3% +23.9%. Machine learning and automation 26.4% +29.4%. Improving our app 24.4% NA*",
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