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  "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
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  "authorName": "Deloitte",
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  "notes": "Data source: The CMO Survey, February 2022.",
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      "text": "B2B Product: 70.8%\nB2B Services: 38.3%\nB2C Product: 66.7%\nB2C Services: 34.4%",
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      "text": "Marketers report a drastic decline in the use of channel partners over the last decade, moving toward disintermediation and coming to market alone. The companies that continuing to use channel partners are Consumer Packaged Goods companies (80.0%) and large companies with $10B+ in sales (76.2%). Services companies and smaller companies, on the other hand, are significantly less likely to use channel partners (<$10M, 35.8%; <50, 41.4%) likely due to resource constraints. Furthermore, pure play Internet companies are significantly less likely to use a channel partner, with only 25.9% of companies choosing this route.",
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