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  "documentTitle": "The CMO Survey Marketing in a Post Covid Era",
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      "text": "Compared to the previous 12 months, marketing performance remains strong and positive for all metrics, with improvement in sales revenues (12.3%) and customer retention (11.2%) leading.",
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      "text": "Compared to the previous 12 months, marketing performance remains strong and positive for all metrics, with improvement in sales revenues (12.3%) and customer retention (11.2%) leading, followed by brand value (9.8%), customer acquisition (9.0%), and profits (7.1%). Considering how these levels compare to pre-pandemic levels, sales revenue growth (profit growth) levels of 4.4% (3.8%) were the norm. Performance levels dropped in February 2021 one year into the pandemic to 0.3% sales revenue and 2.6% profits and peaked in February 2022 with sales revenue growth reaching 14.1% and profits 10.7%. Current performance far exceeds pre-pandemic levels, but is lower than levels achieved earlier in the year, pointing to inflationary and recessionary pressures. Considering sectors, the strongest performers across the board are B2B companies.",
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      "text": "Considering the durability of the effect of marketing investments on customers, the most commonly reported length of time is “several months” (28%) with “one year” coming in second (20%). This durability rating varies quite a bit by sector with several sectors reporting modal durability ratings of up to a year—Services Consulting (35%), Healthcare (27%), and Pharma/Biotech (75%) marketers report 2-year levels and Education marketers (33%) report durability levels of 5 years.",
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