{
  "docId": "019dd923-5ca1-7489-b636-f02dab3225ad",
  "docSlug": "1dfb82eb5691d211",
  "documentTitle": "The CMO Survey Marketing in a Post Covid Era",
  "authorId": "EY",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 71,
  "pageCount": 82,
  "prevPage": 70,
  "nextPage": 72,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 54,
  "notes": "Data from The CMO Survey, September 2022.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "kpi_table",
    "bullet_list",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/71",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-71",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.5,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Revenue size adoption rates",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0fb5616-306f-4a09-abfa-7a91f8f31282",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.25,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Employee size adoption rates",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c53f898f-be43-4064-8dbb-9aadc83487d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.05,
        "y": 0.54
      },
      "kind": "chart",
      "text": "Internet Sales adoption rates",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5d006fa-03f2-4c30-a223-bcde9c6d8e3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.75,
        "y": 0.6
      },
      "kind": "list",
      "text": "Top and Bottom 3 Industry Sectors",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b988753-272e-46ad-a381-22cdeb1f624d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "metric",
      "text": "Current 8.6%, Next 3 years 22.9%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b84a558-4fff-4cbd-a7e7-021979a2d8e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "AI/ML adoption rate: 22.9%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c23d-70a9-9e8f-e8b6286fe4c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.75,
        "y": 0.3
      },
      "kind": "table",
      "text": "Economic Sector adoption table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6617e1a-0aa0-4a60-9fc0-2e8e94a69dd2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Firm and industry sector differences in artificial intelligence and machine learning in optimizing and automating marketing efforts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5799e8f7-da9c-47ab-8160-72b20820ad18",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "AI/ML adoption rate",
      "numberRaw": "22.9%",
      "numberKind": "percent",
      "actionTitle": "Firm and industry sector differences in artificial intelligence and machine learning in optimizing and automating marketing efforts",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 22.9,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "NxN matrix",
      "slug": "matrix-nxn",
      "agent": null,
      "layer": "slide",
      "matchId": "69378966-6d5c-4100-b914-b212d398424a",
      "evidence": "table/data: Economic Sector adoption table",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 79,
      "from": 8,
      "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 77,
      "from": 15,
      "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Takeaways",
      "beatSlug": null,
      "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 76,
      "from": 11,
      "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Data Table",
      "beatSlug": null,
      "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}