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  "documentTitle": "The CMO Survey Marketing in a Post Covid Era",
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      "text": "Nearly 60% of marketers rate their role has \"increased in importance\" during the pandemic.",
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      "text": "MACROECONOMICS CUSTOMERS/CHANNELS SPENDING DIGITAL SOCIAL/MOBILE JOBS LEADERSHIP DE&I ANALYTICS KNOWLEDGE PERFORMANCE",
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      "text": "The percentage of marketing leaders who would use their brands to take a stand on politically charged issues reached a CMO Survey high at 30.2% of companies. This is a sizable increase from pre-Covid level of 18.5%.",
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      "text": "Nearly 60% of marketers rate their role has \"increased in importance\" during the pandemic. This percentage is lower than the highest level reported in February 2021 (72.2%) and consistent with this, more marketers report \"no change in importance\" (30.7%).",
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      "text": "Considering marketing leaders' interactions with other C-suite members, the CFO-CMO relationship shows no change in how well the CFO works as a business partner with marketing leaders to build a case for marketing spending—scoring 4.4 (on a 7-point scale).",
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      "text": "When asked about actions their companies are willing to take to reduce the negative impact of marketing-related activities on the ecological environment, levels appear to be moving in the direction of higher pre-Covid levels.",
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