{
  "docId": "019dd923-5ca1-7489-b636-f02dab3225ad",
  "docSlug": "1dfb82eb5691d211",
  "documentTitle": "The CMO Survey Marketing in a Post Covid Era",
  "authorId": "EY",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 42,
  "pageCount": 82,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "Data from The CMO Survey, September 2022.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "bar_chart_horizontal",
    "kpi_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/42",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-42",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "15.1% Growth in size of marketing organizations.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23d-70a9-9e8c-c409bbe48849",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.15,
        "x": 0.28,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Employees growth breakdown",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c560f8db-b105-4662-8433-d9f25c96064e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.04,
        "y": 0.6
      },
      "kind": "chart",
      "text": "Internet sales growth breakdown",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbec0f8a-0cf5-4b22-87eb-b4aa8dd99abf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.15,
        "x": 0.52,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Revenues growth breakdown",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f77dab43-decb-4cca-ab62-f3b1c6bc7c20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.75,
        "y": 0.6
      },
      "kind": "list",
      "text": "Industry Sector growth data",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66f58e66-81b6-4115-a240-fa1f3d8f5c55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.75,
        "y": 0.33
      },
      "kind": "list",
      "text": "Economic Sector data",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2bcbfa5-75b5-4414-96ab-573fea2f14ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.18,
        "x": 0.04,
        "y": 0.33
      },
      "kind": "metric",
      "text": "15.1% Growth in size of marketing organizations",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "075da4e0-f6fe-4d47-ac03-e829c9e7e859",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Marketing team growth: 15.1%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c23d-70a9-9e8c-cabe9736b66c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "title",
      "text": "Marketing teams grew by 15% percent over the last year",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c05071d-302e-477b-9b45-cadc5035ae97",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Marketing team growth",
      "numberRaw": "15.1%",
      "numberKind": "percent",
      "actionTitle": "Marketing teams grew by 15% percent over the last year",
      "calloutText": "15.1% Growth in size of marketing organizations.",
      "numberScale": null,
      "numberValue": 15.1,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 79,
      "from": 8,
      "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 77,
      "from": 15,
      "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Takeaways",
      "beatSlug": null,
      "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 76,
      "from": 11,
      "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Data Table",
      "beatSlug": null,
      "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}