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  "notes": "Data from The CMO Survey, September 2022.",
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      "text": "Insights: The top digital marketing investments are optimization of company website (75.1% of companies), data analytics (66.7%), digital media and search (63.6%), marketing technology systems/ platforms (59.1%), and direct digital marketing (52.9%).",
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      "text": "Investment, % Reporting Yes, % Change Feb 22 - Aug-22; Optimization of company website, 75.1%, 1.5%; Data analytics, 66.7%, -4.4%; Digital media and search, 63.6%, -10.3%; Marketing technology systems or platforms, 59.1%, -15.3%; Direct digital marketing, 52.9%, -22.4%; Online experimentation and/or A/B testing, 46.2%, -2.3%; Managing privacy issues, 25.8%, -26.9%; Machine learning and automation, 24.9%, -5.7%; Improving our app, 17.3%, -29.1%",
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