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  "documentTitle": "The CMO Survey Marketing in a Post Covid Era",
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      "text": "Confidence in returns for digital marketing investments shows no progress, continuing its drop to 4.7 from 5.5 (on a 7-point scale where 1=not at all and 7=very highly) in the first rating in February 2021.",
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      "text": "Confidence in returns for digital marketing investments shows no progress, continuing its drop to 4.7 from 5.5 (on a 7-point scale where 1=not at all and 7=very highly) in the first rating in February 2021. This drop is due, in part, to the phasing out of third-party data support and the need to invest in building first-party data strategies. Consistent with this, 75% of companies reported an increase in such investments in the February 2022 CMO Survey.",
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      "text": "Companies are further along the digital marketing journey relative to a year ago. While 43.9% of marketing leaders reported their companies to be in the nascent stage a year ago—meaning they were taking early steps to design and visualize the transformation—this percentage dropped to one fourth of this level to 12.3% presently. More companies moved into the emerging phase (from 39.5% to 59.6%), the integrated phase (from 11.8% to 21.1%), and the institutionalized/established phase (from 4.8% to 7.0%).",
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