{
  "docId": "019dd923-5ca1-7489-b636-f02dab3225ad",
  "docSlug": "1dfb82eb5691d211",
  "documentTitle": "The CMO Survey Marketing in a Post Covid Era",
  "authorId": "EY",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 15,
  "pageCount": 82,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The chart tracks four categories: Trusting Relationships, Excellent Service, Superior Product Quality, and Low Price across four time periods.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/15",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.23,
        "x": 0.735,
        "y": 0.35
      },
      "kind": "callout",
      "text": "Insights: During the COVID-19 pandemic, companies shifted their focus away from trusting relationships and superior innovation to superior product quality, a trend that has continued in this survey.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a9a7fbb-191b-40f9-bdb2-e083b510bc01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "During the COVID-19 pandemic, companies shifted their focus away from trusting relationships and superior innovation to superior product quality, a trend that has continued in this survey.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23c-719c-9e4a-559b0c86189c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.58,
        "w": 0.68,
        "x": 0.038,
        "y": 0.31
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8843c89-661b-4103-a430-573cf2d078d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Customer priority ranking: 32.0%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c23c-719c-9e4a-5a27f87da46e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.68,
        "x": 0.038,
        "y": 0.255
      },
      "kind": "paragraph",
      "text": "Rank your customers' top three priorities over the next 12 months. (% reporting 1st priority)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21e2128d-3f74-4302-97b2-e2bb08ae0d56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.833,
        "x": 0.038,
        "y": 0.135
      },
      "kind": "title",
      "text": "Customers continue to prioritize superior product quality",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8a5b056-2deb-4cb6-9ac8-3076a108cba2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Customer priority ranking",
      "numberRaw": "32.0%",
      "numberKind": "percent",
      "actionTitle": "Customers continue to prioritize superior product quality",
      "calloutText": "During the COVID-19 pandemic, companies shifted their focus away from trusting relationships and superior innovation to superior product quality, a trend that has continued in this survey.",
      "numberScale": null,
      "numberValue": 32,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 79,
      "from": 8,
      "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 77,
      "from": 15,
      "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Takeaways",
      "beatSlug": null,
      "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 76,
      "from": 11,
      "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Data Table",
      "beatSlug": null,
      "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 15,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "c1c32f0a-f46e-4ce8-b4fa-cdd606c59715",
      "evidence": "The document highlights that customers continue to prioritize superior product quality.",
      "position": 1,
      "objective": "What are the key priorities for customers?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}