{
  "docId": "019dd923-5ca1-7489-b636-ad112afc3f02",
  "docSlug": "c48408bd1c331d35",
  "documentTitle": "TrendRadar: The Future Consumer",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 31,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "industry_trends",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a 'TrendRadar' framework to contextualize the specific trend within a broader set of consumer shifts.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-ad112afc3f02/9",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-ad112afc3f02",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-ad112afc3f02.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-ad112afc3f02#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.44,
        "x": 0.512,
        "y": 0.775
      },
      "kind": "chart",
      "text": "Impact on industry scale",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5182aaab-d4c9-46b3-89a8-9cb18e5d64ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.44,
        "x": 0.512,
        "y": 0.885
      },
      "kind": "chart",
      "text": "Time of Mainstream Adoption scale",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9549abc-9737-4043-a99c-ee5888fab2c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.24,
        "x": 0.04,
        "y": 0.245
      },
      "kind": "image",
      "text": "TrendRadar circular diagram",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b987202-98b5-472a-97f2-104017dead2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.156,
        "x": 0.512,
        "y": 0.25
      },
      "kind": "image",
      "text": "Person exercising with laptop",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8f2216a-fd25-46b5-a144-d82742da2e35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.21,
        "x": 0.278,
        "y": 0.255
      },
      "kind": "paragraph",
      "text": "Consumers are developing new patterns of behaviour resulting from the emergence of new technologies, demographic changes, and the use of social media and platform economies...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2fd1ed1-7ba9-4cc2-b9ee-8a4d0d517c45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.671,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "The classic fitness lifestyle involved strength and endurance training. A healthy lifestyle now involves adopting a wide range of habits integrated into daily life...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f81af7ec-dd18-4cc8-83a5-e85a0991f96a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.215,
        "x": 0.126,
        "y": 0.078
      },
      "kind": "title",
      "text": "Consumerism 2.0",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cee38228-ab60-4e68-9eb7-41027df7b77a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.11,
        "x": 0.671,
        "y": 0.255
      },
      "kind": "title",
      "text": "Health & Wellness",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d70fcf5e-06da-4b84-8543-e3f52a32141a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "TrendRadar",
      "slug": null,
      "matchId": "fdafc94a-65c9-4c1f-9aca-097ada6d5feb",
      "evidence": "Circular diagram labeled 'TrendRadar' and 'Back to the TrendRadar'",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 28,
      "from": 9,
      "beatId": "3dcd4075-d1c5-4665-918a-b188d7c78e1e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Various trends are detailed, including Consumerism 2.0, Seamless Commerce, Planet Centricity, Virtualisation, Data Era & AI, and Global Linkage.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 9,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2bdb130b-3071-4bbc-9410-736bd1ce4890",
      "evidence": "The trends detailed provide insights into consumer behavior and business implications, aligning with the Golden Circle framework of Why, How, and What.",
      "position": 0,
      "objective": "To understand why these trends matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}