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  "documentTitle": "TrendRadar: The Future Consumer",
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      "text": "The future is accelerating towards the present. Keeping track of trends, therefore, has become a vital imperative for companies and other organisations in the consumer industry.",
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      "text": "The TrendRadar: The Future Consumer provides a systematic overview of the most relevant trends in the consumer industry. It is based on a screening of industry trends, their assessment by consumer experts, and categorises the identified trends by different levels of urgency.",
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      "text": "Some trends identified by our research should be on companies' watch lists. This is because they might become mainstream in the long run or their impact on industry may still be low or uncertain. Retail Robotics and Internet of Senses, for example, are in this category.",
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      "text": "Social Selling and Diversity & Inclusion are among the trends with the highest rated impact on industry and that will be mainstream in the near future or are already mainstream. Other trends where companies should act are Artificial Intelligence, Consumer Profiling, Last Mile Solutions, Omnichannel, Emerging Consumer Markets, Sustainable Consumption, Platform & Sharing Economy, Health & Wellness, Premiumisation, Experience Culture, New Pricing Strategies, Functional Foods & Beverages and Collaboration for Innovation.",
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      "text": "Several other trends are not high-impact or mainstream in the market yet but show signs of growing importance. Therefore, companies should take note by starting to prepare for them. Among these trends are Circular Economy, Hyperpersonalisation, Voice Commerce, Decoupling/Deglobalisation and Extended Reality.",
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      "text": "Imagine being able to stop the Netflix show, click on the jeans you like and buy them straight away. It may sound futuristic, but technological advances are changing the consumer industry faster than you think. Social or political trends such as increasing personalisation, or a greater focus on the environment or diversity are also having a major impact, and both retailers and brands have to adapt to the change: the future is accelerating towards the present. Keeping track of trends, therefore, has become a vital imperative for companies and other organisations in the consumer industry.",
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      "text": "To find out both how well your company performs in keeping up with consumer trends and it compares to the rest of the industry, contact Deloitte Switzerland for a benchmarking and find out where you can make competence improvements.",
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