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  "documentTitle": "TrendRadar: The Future Consumer",
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      "text": "The consumer goods industry is extremely interconnected globally. Successful products are marketed and sold around the world and their production often takes place in different locations, with correspondingly complex supply chains.",
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      "text": "The consumer goods industry is extremely interconnected globally. Successful products are marketed and sold around the world and their production often takes place in different locations, with correspondingly complex supply chains. For some years now, however, globalisation has been cooling down: instead of insisting on pure efficiency, more attention is being paid to resilience. Instead of offshoring, nearshoring or friendshoring is becoming prominent. In addition, economic decoupling between China and the US is becoming increasingly severe and mutual distrust is growing, especially in the tech sector. These developments are having a major influence on the assessment of risk and therefore on the strategic decisions that companies have to make.",
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      "text": "Emerging markets like Brazil, India, Indonesia, Mexico, Thailand or Turkey offer huge potential for consumer companies. The growing middle class in these countries is increasing the interest in high-quality goods. This offers companies many options to enter, expand and collaborate – and not just in the luxury segment. But, despite these great opportunities, entering and growing in emerging markets is a considerable challenge and one with which many businesses struggle.",
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      "evidence": "Various trends are detailed, including Consumerism 2.0, Seamless Commerce, Planet Centricity, Virtualisation, Data Era & AI, and Global Linkage.",
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