{
  "docId": "019dd923-5ca1-7489-b636-ad112afc3f02",
  "docSlug": "c48408bd1c331d35",
  "documentTitle": "TrendRadar: The Future Consumer",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 24,
  "pageCount": 31,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a custom trend assessment framework with two scales: Impact on industry and Time of Mainstream Adoption.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-ad112afc3f02/24",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-ad112afc3f02",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-ad112afc3f02.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-ad112afc3f02#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.444,
        "x": 0.037,
        "y": 0.628
      },
      "kind": "chart",
      "text": "Trend assessment scales for Hyperpersonalisation",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "357c6741-6f21-48ea-be1e-550e77a7302e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.444,
        "x": 0.512,
        "y": 0.628
      },
      "kind": "chart",
      "text": "Trend assessment scales for Blockchain",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e026f646-2499-4fa3-ba93-f1ee2c72768b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.165,
        "w": 0.137,
        "x": 0.512,
        "y": 0.249
      },
      "kind": "image",
      "text": "Blockchain binary code graphic",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a885ead-25de-40a7-9d36-0083026af010",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.165,
        "w": 0.137,
        "x": 0.037,
        "y": 0.249
      },
      "kind": "image",
      "text": "Fingerprint digital graphic",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ea10766-be63-47be-9fae-776556f9581d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.425,
        "w": 0.285,
        "x": 0.671,
        "y": 0.249
      },
      "kind": "paragraph",
      "text": "The original Blockchain is open-source technology which offers an alternative to the traditional intermediary for transfers of the crypto-currency, Bitcoin...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01163af4-c16e-436f-90de-e3eec57a3eee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.425,
        "w": 0.285,
        "x": 0.196,
        "y": 0.249
      },
      "kind": "paragraph",
      "text": "Hyperpersonalisation is the most advanced way in which brands can tailor their marketing to individual customers...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0ee2544-be98-4eeb-9252-8de735bc216e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.165,
        "x": 0.126,
        "y": 0.078
      },
      "kind": "title",
      "text": "Data Era & AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d5bf32c-2ec4-40d4-903f-fa98f16cffe8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Trend Assessment Framework",
      "slug": null,
      "matchId": "89c89ae4-f382-4794-aba0-cf69c43634f7",
      "evidence": "Custom scales for Impact and Adoption time",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 28,
      "from": 9,
      "beatId": "3dcd4075-d1c5-4665-918a-b188d7c78e1e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Various trends are detailed, including Consumerism 2.0, Seamless Commerce, Planet Centricity, Virtualisation, Data Era & AI, and Global Linkage.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 9,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2bdb130b-3071-4bbc-9410-736bd1ce4890",
      "evidence": "The trends detailed provide insights into consumer behavior and business implications, aligning with the Golden Circle framework of Why, How, and What.",
      "position": 0,
      "objective": "To understand why these trends matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}