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  "documentTitle": "TrendRadar: The Future Consumer",
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  "notes": "The slide uses a custom 'Trend assessment' framework consisting of impact and adoption time scales.",
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      "text": "Consumer Profiling: Everyone generates a huge amount of data every day. It may include all the clicks on websites, social media, location data, sensor data or even emotion or voice data. And this data can be used to formulate detailed profiles.",
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