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  "documentTitle": "TrendRadar: The Future Consumer",
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      "text": "The volume of data being produced daily is growing exponentially. A huge challenge is how to use this data intelligently to obtain insights and create highly personalised consumer experiences and offerings. AI will be increasingly essential in this area. Data is not only important to understand customer needs better, it is also the key to a successful supply chain strategy and to further automation, such as increased use of robots in different areas of the consumer goods industry. Meanwhile, distributed ledger technologies such as blockchain open up the possibility of new business and service models.",
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