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  "documentTitle": "TrendRadar: The Future Consumer",
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  "notes": "Includes a TrendRadar navigation element and specific trend assessment metrics for impact and adoption time.",
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      "text": "For some years the number of consumers with high expectations for sustainability in what they consume – environmentally, socially and ethically – has been rising strongly.",
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      "text": "Reflecting a new sense of social awareness of the impact of human activities, sustainability has become one of the most important topics in today's world. Planet-centric concerns relating to the use of materials, processes and different means of communication are now affecting the entire spectrum of economic activity and especially the consumer industry. Sustainable and ethical consumption is increasing and the consumer industry faces the challenge of providing appropriate products. Low-carbon production, fair treatment of employees along the entire value chain, reduced pollution and waste, regenerative approaches in order to preserve biodiversity and a circular economy are all part of this.",
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      "text": "For some years the number of consumers with high expectations for sustainability in what they consume – environmentally, socially and ethically – has been rising strongly. This offers companies a great opportunity to position themselves to serve these customers. But there is also a danger because the brand’s reputation can quickly be damaged if consumers suspect greenwashing. The fact that a growing number of consumers are now following the “less is more” principle, and the evolving notion of a post-consumption world are also developments that should make businesses rethink their strategy.",
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      "evidence": "Various trends are detailed, including Consumerism 2.0, Seamless Commerce, Planet Centricity, Virtualisation, Data Era & AI, and Global Linkage.",
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