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  "documentTitle": "TrendRadar: The Future Consumer",
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      "text": "Experience Culture\nConsumers are now prioritising a special experience, whether shopping for gourmet food or in an exceptional store or going on a foreign holiday. What they are buying is excitement and great memories. These exceptional experiences vary widely and depend heavily on the cultural context. Many businesses are now trying to create these special experiences in stores or events or even in the virtual world.",
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      "text": "New Pricing Strategies\nConsumer behaviour, price sensitivity, and perceptions of value are in constant transition. New trends demand re-evaluation of consumer pricing strategies and market positioning — not just once but continuously given the highly dynamic macroeconomic, political and labour market environment. Today's economic climate and pricing management pressures present challenges not seen in decades. Old pricing models therefore need to be rethought. New insights, for example from neuroscience, can help to define pricing strategies and understand how customers' unconsciously perceive prices.",
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