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  "documentTitle": "The importance of being human in a digital world",
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      "text": "One of the strongest takeaways from our 2023 CFO Research compared with earlier research, is how important the 'human factor' has become to the role.",
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      "text": "One of the strongest takeaways from our 2023 CFO Research compared with earlier research, is how important the 'human factor' has become to the role. A sense of purpose and focus on the need to develop themselves and their team ('talent', 'teams', 'professional' and 'personal') featured frequently in our conversations with CFOs.",
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      "text": "This 'human factor' and a sense of wider purpose in the role is key for appealing to Gen Z and a new generation of recruits, and for differentiating the finance function in an increasingly competitive recruitment market. Humans hold the key: when asked what levers they use to overcome business challenges, CFOs cite 'teamwork', 'relationships', 'communication' and 'recruitment' as key enablers. CFOs rarely, if ever, mention tech or data as a lever to overcome business challenges.",
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