{
  "docId": "019dd923-5ca1-7489-b636-96d45234cce8",
  "docSlug": "36c414b0255cdfb4",
  "documentTitle": "Tested, Trusted, Transformed An exploration of the Corporate Affairs Function and its Leaders",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 4,
  "pageCount": 36,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "introduction",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a navigation bar at the top and a footer with page numbering and report title.",
  "elementsJson": [
    "paragraph",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-96d45234cce8/4",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-96d45234cce8",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-96d45234cce8.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-96d45234cce8#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.51,
        "y": 0.335
      },
      "kind": "callout",
      "text": "Tested to navigate a perfect storm of crises\nTrusted by their peers, leaders and Boards\nTransformed into a multidisciplinary value focussed function",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85c869dc-3db3-41ae-a51b-5d239c9e9071",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Tested to navigate a perfect storm of crises, Trusted by their peers, leaders and Boards, Transformed into a multidisciplinary value focussed function.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba8d-77da-9972-2bc3b35cc990",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "In interviewing thirty CA Directors from FTSE100, Fortune500 and Euronext 100 companies (see Methodology pg 33 for details) we sought to shine a light on this fascinating leadership role in order to better understand their strategies and ways of working.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "047c2fed-8426-47ce-b123-05c373e8a344",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.24
      },
      "kind": "paragraph",
      "text": "One of the defining moments for the profession was the COVID-19 pandemic. In the middle of 2020, The Deloitte Academy hosted a webinar for Non-Executive Directors on resilience models, Resilience Reimagined.1",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60152d47-88b0-4cc5-8a28-9c7b37c7a5ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.92,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Such is the wholesale professionalisation of the Corporate Affairs (CA) role it is hard to overstate the changes in responsibility, influence and impact that now define the modern CA Director.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8172e316-761f-4951-85d7-697cc623826b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.51,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "Boards and executives are leaning into their CA Functions like never before for insight and data into audience expectations, advice on the right course of action, influence on the stakeholder ecosystem and perspective on staying true to purpose.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a54d463-b447-4c88-a989-286fb328696c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.46
      },
      "kind": "paragraph",
      "text": "The truth being that the CA Function is a dedicated capability to decode the pulse of employees and the demands of the external world, to advise on decision making and to communicate the motives and actions of an organisation.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f415343-2f69-4e37-8e87-54f4dd25aff7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.04,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "He crystallised a truth about the value of the contemporary CA Function in times of complexity and change.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd6e19a3-20f8-4ef7-b048-a7198e8979e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.51,
        "y": 0.57
      },
      "kind": "paragraph",
      "text": "For Directors and Executives, we hope this report is a helpful guide to understanding in more depth the business of the CA Function, its leaders and how they can best support organisations achieve the essential outcomes of creating value, motivating employees and retaining the precious, but hard won, trust of society.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee52b6dc-8f77-45c5-a567-4ad8709294de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "One of the Board Directors, a FTSE100 Chair, remarked on the essential value of his organisation's Communications and Public Affairs department supplying vital confidence to employees and policymakers alike.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eeb0a0fc-60c4-426b-b488-5dd44e1473d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.6,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. National Preparedness Commission, Cranfield University and Deloitte, ‘Resilience Reimagined: A Practical Guide for Organisations’, 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1aef03d8-e833-4f5a-9c62-4139f39791e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Introduction – Why do this research?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37b8b01f-e4ab-4b0f-97e5-87297f9f851e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d2b25530-47e8-4709-96b4-48b992b7f01c",
      "evidence": "Paragraphs describing the research context",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "50ee2eb0-0f5b-4d65-8ffb-223db07c67d7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The introduction and executive summary provide context and background information on the Corporate Affairs Function.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "709f4fe6-e290-4379-999e-9c206c35b083",
      "evidence": "The introduction and executive summary provide an overview of the function's significance.",
      "position": 0,
      "objective": "Why is the Corporate Affairs Function important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}