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      "text": "Companies were predominantly FTSE100 with some listed in European and US exchanges. A total of 30 participants were interviewed, in person and virtually. Following the interviews, we analysed the transcripts to identify trends, and observations, all of which were used to provide insights for this report. Thank you to all of those who gave their time and opinions. We plan to conduct the research again in 2024 deep diving into one or two key trends. We very much welcome a conversation about what they might be. Please get in touch with views and perspectives on our report.",
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