{
  "docId": "019dd923-5ca1-7489-b636-96d45234cce8",
  "docSlug": "36c414b0255cdfb4",
  "documentTitle": "Tested, Trusted, Transformed An exploration of the Corporate Affairs Function and its Leaders",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 26,
  "pageCount": 36,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a navigation bar at the top and footer elements typical of a professional consulting deck.",
  "elementsJson": [
    "paragraph",
    "quote_block",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-96d45234cce8/26",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-96d45234cce8",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-96d45234cce8.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-96d45234cce8#slide-26",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Many CA Directors discussed their desire to invest more time and money into \"positive, optimistic campaigns\", rather than \"firefighting\".",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba8d-77da-9974-43c86c8b40dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.43,
        "x": 0.52,
        "y": 0.45
      },
      "kind": "list",
      "text": "Employee engagement and retention (35%): With an ongoing competition for talent, it is increasingly important for CA Functions to prioritise their employees need to feel respected, valued and heard.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f95063e-d82e-49bd-99a8-4f47c60e0505",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.43,
        "x": 0.04,
        "y": 0.67
      },
      "kind": "list",
      "text": "ESG (41%): Deeper ESG expertise was identified as a key challenge for CA Functions. With widely scrutinised events like COP27 and new climate regulations, there is ongoing and ever increasing pressure on organisations to commit to a sustainable way of working.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4daa051f-5c59-4b36-aa75-032931ecd55d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.43,
        "x": 0.04,
        "y": 0.24
      },
      "kind": "list",
      "text": "Data and insights (58%): This is less about measurement data and more about using data about customers, audiences and channels to spot trends and opportunities for engagement and campaigns.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58786a95-daad-4e71-92ee-37ea68dc7e8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.43,
        "x": 0.52,
        "y": 0.73
      },
      "kind": "list",
      "text": "Content creation and storytelling (20%): Many CA Directors discussed their desire to invest more time and money into \"positive, optimistic campaigns\", rather than \"firefighting\".",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a600764-76c0-4397-a2d9-8bd770dd37c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.43,
        "x": 0.04,
        "y": 0.35
      },
      "kind": "quote",
      "text": "We have only scratched the surface of what we can bring to the company, for example, harnessing digital. We are good at data and social media listening but we haven't fully tapped into the consumer activism space.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "325262c3-f2c8-414b-8145-14d2636d74d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.43,
        "x": 0.52,
        "y": 0.53
      },
      "kind": "quote",
      "text": "As a firm, we were invited into people's bedrooms and houses because of the pandemic, and suddenly people really cared about how other people were doing. This has almost set a new model for the relationships we have with our people. It is more emotional and personal.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "813e03ee-4449-44d9-8405-2ee9e26a6cb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.43,
        "x": 0.04,
        "y": 0.48
      },
      "kind": "quote",
      "text": "We definitely have room to grow with data. Getting the balance right between risk and seeing opportunity. Very important for corporate affairs to see growth opportunities too.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81f06261-456c-47a6-ba89-85705cc51eb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.43,
        "x": 0.52,
        "y": 0.24
      },
      "kind": "quote",
      "text": "We have undergone a shift of emphasis recently, some of which has been driven by the pandemic. ESG is a huge part of the job now. Our 2030 sustainability strategy emphasises the cultural and behavioural shift we need to deliver within the company.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e511659-3aff-4d53-87a5-6ff4ad555def",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "title",
      "text": "Future",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa092946-eb58-4130-8d30-cc3368bfa917",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "c6bfbb3d-e06f-49ca-942d-8f154abbdb8f",
      "evidence": "list/bullet: ESG (41%): Deeper ESG expertise was identified as a key challenge for CA Functions.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 22,
      "beatId": "3f44aa7e-4d19-4255-9243-38985b683a07",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The section on impact and future trends provides insights and recommendations for the Corporate Affairs Function.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 22,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "249cb06b-d2bf-4552-8946-e7a394160c21",
      "evidence": "The section on impact highlights the potential consequences of inaction.",
      "position": 1,
      "objective": "What are the consequences of not optimizing the Corporate Affairs Function?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}