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  "documentTitle": "Now decides next: Getting real about Generative AI",
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      "text": "Our research shows that organizations are increasingly prioritizing value creation and demanding tangible results from their Generative AI initiatives.",
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      "text": "Our research shows that organizations are increasingly prioritizing value creation and demanding tangible results from their Generative AI initiatives. This requires them to scale up their Generative AI deployments—advancing beyond experimentation, pilots and proofs of concept. Transitioning to large-scale deployments will increase Generative AI's impact on the business and expand its reach to a much larger segment of the workforce. Successful scaling, in turn, presents a wide range of challenges, encompassing everything from strategy, processes and people to data and technology.",
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      "text": "Two of the most critical challenges for scaling are building trust (in terms of making Generative AI both more trusted and trustworthy) and evolving the workforce (addressing Generative AI's potentially massive impact on worker skills, roles and head count). Here we'll take an in-depth look at all four of these areas—value, scaling, trust and workforce—to help organizations move forward more effectively on their Generative AI journeys. Future survey reports will focus selectively on other key challenges to successful Generative AI scaling and value creation.",
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      "text": "Is the infatuation phase over? Quarter two of Deloitte's global quarterly survey found many organizations beginning to get down to the serious work of making Generative AI's vast potential a reality. This report presents findings from the second in Deloitte's ongoing series of quarterly global surveys on Generative AI in the enterprise. To gain additional context for our wave two research, we also conducted a series of in-depth interviews with senior executives from a broad range of industries.",
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