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  "documentTitle": "Now decides next: Getting real about Generative AI",
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      "text": "We have traveled a long way since the Generative AI space race kicked off in November 2022—and yet, we know we are still at the beginning of this long and exciting transformation. Every day, we talk with clients about how much there is to focus on in the moment, how explosive the pace of change is, and how challenging it can be amid the excitement to take a longer-term view. We see organizations starting to achieve benefits and move toward a near future where this early stage of Generative AI tools is widely dispersed and driving new value. But there are also some hard realities to deal with as business leaders look to scale and realize the potential of this powerful technology. The State of Generative AI in the Enterprise: Getting real about Generative AI captures a new snapshot of this transformative time from the perspectives of nearly 2,000 business and technology leaders, all from organizations that are actively deploying and scaling Generative AI today. Echoing our many clients, from these executives we hear that while excitement persists it may be at its peak as leaders come up against cultural challenges, questions about how to manage their workforces, and issues with trust that—at least for now—stand in the way of unlocking Generative AI's full value. All told, it is exciting that Generative AI's potential is beginning to weave its way deeper into the foundations of how organizations operate and we continue to learn more about emerging leading practices. Amid those developments, we also continue to see that achieving value with Generative AI connects hand in hand with keeping humans at the center. Learn more about the series and sign up for updates at http://deloitte.com/us/state-of-generative-ai. Nitin Mittal, Costi Perricos, Kate Schmidt, Brenna Sniderman and David Jarvis",
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