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  "documentTitle": "Now decides next: Getting real about Generative AI",
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  "notes": "The chart compares 7 categories of GenAI adoption/investment metrics across two expertise levels.",
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      "text": "According to our survey, organizations reporting “very high” levels of Generative AI expertise are deploying AI much more rapidly and extensively than others. In fact, 73% said they are adopting the technology at a “fast” or “very fast” pace (versus only 40% of organizations with “some” level of expertise). They are also scaling Generative AI at higher rates across functions and using it more within functions. For example, those with “very high” expertise reported, on average, implementing at scale in 1.4 functions, out of eight total functions, while those with “some” expertise are doing so in only 0.3 functions. Further, 38% of those with “very high” expertise reported implementing Generative AI at scale in marketing, sales and customer service—versus only 10% of organizations with “some” level of expertise.",
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      "text": "Figure 2 (Jan./Feb. 2024) N (Total) = 1,982; N (Very high) = 96; N (Some) = 1,021",
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      "text": "Now: Key findings",
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