{
  "docId": "019dd923-5ca1-7489-b636-857cd0c2dc34",
  "docSlug": "2473ea40f082f26e",
  "documentTitle": "Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 25,
  "pageCount": 36,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 20,
  "notes": "Notes: 1) Experts were asked to distribute their organisation's overall business activities and revenues among different business areas / income streams; 2) Some organisations are active in multiple segments. Source: Deloitte analysis",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "donut_chart",
    "donut_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-857cd0c2dc34/25",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-857cd0c2dc34",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-857cd0c2dc34.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-857cd0c2dc34#slide-25",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Events and leagues thrive on brand power.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba8c-7422-8547-26838d1940e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Revenue split",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1d58916-985f-4f9a-b7b8-8011a1f902a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.38,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Business activities",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce76c053-9374-4237-992a-f746149225b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.69,
        "y": 0.25
      },
      "kind": "list",
      "text": "Directly related to competitive esports: Management of esports teams, Organising esports or gaming events, Sponsorship sales, Merchandising sales. Product and service offerings: Business activities directly related to video gaming, Content creation and influencer marketing, Consulting or agency services, Other gaming/esports products and services. Other: Activities unrelated to esports and gaming",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fc2bf94-7777-4c4b-aff7-e203fa11061c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue split: 34%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba8c-7422-8547-2b333281b704",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "While revenues of league and event organisers are driven mainly by sponsorships, ticket sales and publisher payments, companies are increasingly leveraging their existing skills and capacities outside of competition-related esports, as well",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "116c95bb-e814-4556-94e6-78a10fd6520d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.89
      },
      "kind": "source-note",
      "text": "Notes: 1) Experts were asked to distribute their organisation's overall business activities and revenues among different business areas / income streams; 2) Some organisations are active in multiple segments. Source: Deloitte analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c6e9bed-d9b1-4576-9822-369214971b71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.7,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "04 | Creating Value in European Esports – Esports league and event organisers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f54d81b7-ba2c-4e8e-bc9c-0c23a8e625d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Revenue split",
      "numberRaw": "34%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "Events and leagues thrive on brand power.",
      "numberScale": null,
      "numberValue": 34,
      "metricFamily": "revenue",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "4fbcd778-26bb-453f-b9e5-79bd143a18ab",
      "evidence": "Directly related to competitive esports: Management of esports teams, Organising esports or gaming events, Sponsorship sales, Merchandising sales.",
      "confidence": 0.5
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8a4-90b7-7359-a3e4-ad7d17d43a89",
      "evidence": "Callout: 'Events and leagues thrive on brand power'.",
      "confidence": 80
    },
    {
      "name": "Audience frame",
      "slug": "audience-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "73e8c411-5f7a-47bb-a000-0fb5ad9a0c79",
      "evidence": "While revenues of league and event organisers are driven mainly by sponsorships, ticket sales and publisher payments, companies are increasingly leveraging their existing skills and capacities outsid",
      "confidence": 0.7
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8a4-90e2-757b-8b1c-95f7e4037f9d",
      "evidence": "Two donuts contrast activities vs revenue.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 22,
      "beatId": "019de8a4-86a6-738f-9b3f-5c700c2f9202",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Section 04 covers value creation: teams, leagues, M&A momentum.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 28,
      "from": 23,
      "beatId": "019de8a4-87a3-768c-ae23-6608db135370",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": null,
      "evidence": "Operator economics and capital flows in M&A.",
      "position": 5,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 23,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de8a4-88cd-7679-b59d-9b0c243ca332",
      "evidence": "p23-24 teams (activities/revenue/cost/priorities); p25-26 same structure for leagues.",
      "position": 7,
      "objective": "Deep dive into operator economics for teams and league/event organisers",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 70,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}