{
  "docId": "019dd923-5ca1-7489-b636-857cd0c2dc34",
  "docSlug": "2473ea40f082f26e",
  "documentTitle": "Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 36,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a bar chart to show top motivations and a list-based framework to categorize content selection criteria by viewer type.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "numbered_list",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-857cd0c2dc34/14",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-857cd0c2dc34",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-857cd0c2dc34.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-857cd0c2dc34#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The motivation among consumers to watch esports is as heterogeneous as the esports landscape itself.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba8c-7422-8546-282ca9296d39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Fig. 11 – Selected reasons for esports consumption",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61c6bf9d-b3b3-4e13-b288-280640a737e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.67,
        "y": 0.25
      },
      "kind": "list",
      "text": "Criteria for esports content selection, by consumer type",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcee3056-4349-446e-aa76-1092ba0b2975",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "consumer motivation: 27%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba8c-7422-8546-2d41dbff400d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.88
      },
      "kind": "other",
      "text": "Notes: 1) Europeans who have watched esports content... Source: Deloitte analysis",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a67e00da-95dd-4c66-a008-b5f0d7e558cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.36,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "There is no 'one' esports consumer. The motivation among consumers to watch esports is as heterogeneous as the esports landscape itself...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2437e1e-98d1-4493-a122-63f17cbb9179",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.92,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Consumers’ reasons for tuning into esports, and the criteria applied during the content selection process, are highly diverse, with no clear number-one motive for consumption emerging",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91acd209-3fe9-4e76-ac1d-3c3371776fc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "02 | Esports Consumption in Europe – Regular engagement and interaction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "455c1947-ac06-4f6d-8aba-cb0f8ee2dcb0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "consumer motivation",
      "numberRaw": "27%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "The motivation among consumers to watch esports is as heterogeneous as the esports landscape itself.",
      "numberScale": null,
      "numberValue": 27,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8a4-8d49-75c4-800f-6fc572961344",
      "evidence": "Callout names motivation as 'heterogeneous'.",
      "confidence": 70
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "05b9c2bf-3231-47da-98dc-d2514add3997",
      "evidence": "The motivation among consumers to watch esports is as heterogeneous as the esports landscape itself.",
      "confidence": 0.7
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de8a4-8d72-717f-8476-fdfa5007dfa0",
      "evidence": "Contrasts ranked criteria across viewer segments.",
      "confidence": 60
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "1edccd5e-4ae2-43d7-bec8-65103d4c25fc",
      "evidence": "Criteria for esports content selection, by consumer type",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "771d2c9f-5cb3-422f-bc65-6eaf2f90c384",
      "evidence": "Categorization of viewers into Hardcore, Regular/Heavy, and Experts",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 5,
      "beatId": "019de8a4-8653-7780-91cb-49c470f35946",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Section 02 catalogues consumption, demographics, monetization data.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 16,
      "from": 12,
      "beatId": "019de8a4-8750-74fd-b286-85defdae29b6",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": null,
      "evidence": "Demographic profile and monetization composition.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Funnel Analysis",
      "slug": "32-funnel-analysis",
      "bestFor": "Sales optimization, customer journey, process efficiency",
      "matchId": "019de8a4-884e-752c-b68f-5f6e4ba52812",
      "evidence": "p14 motivations, p15 ~10% pay, p16 spend composition by viewer intensity.",
      "position": 4,
      "objective": "Trace path from motivation through to paying-consumer monetization",
      "structure": "Top of Funnel -> Stage 1 Conversion -> Stage 2 Conversion -> Bottom of Funnel -> The Leak",
      "confidence": 65,
      "description": "Show progressive filtering through stages to identify where drop-off occurs"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}