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      "text": "As more organizations gain expertise and experience with generative AI, will they reinvest their dividends from improving efficiency and productivity toward pursuing more strategic benefits such as innovation and growth? Or will they use those dividends in other ways? This is another area we'll be monitoring closely in future pulse surveys.",
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      "text": "their bigger focus. In addition, nearly three-quarters of organizations that cited very high generative AI expertise had already begun integrating the technology into their product development and R&D activities, which are key drivers of innovation and growth.",
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      "text": "In addition, organizations that cited very high generative AI expertise were already taking a much more comprehensive approach than average, with significantly higher adoption levels across a broad range of functional areas. In specific areas such as HR, and legal, risk and compliance, those organizations' generative AI adoption rates were nearly three times higher than for the total respondent pool (figure 6).",
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