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  "documentTitle": "Global Fashion & Luxury Private Equity and Investors Survey 2021",
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      "text": "Excessive inventory and liquidity shortage\nOrder cancellations and delay in delivery, which increased the need for control and relocation of the supply chain\nImpact on brick-and-mortar channels, which forced players to address sales through online and digital platforms\nDemand contraction due to tourists flow reduction\nFashion week cancelations and unsold collections, which made necessary to rethink the fashion calendar and the production",
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      "text": "Covid downturn, since people safety awareness, led to a shift towards intimacy travel experiences. Yachting, Cosmetics & Fragrances and Luxury Cars, are expected to recovery first. For other segments, such as Hotels and Restaurants, Cruises and Apparel, the recovery strongly depends on travel restrictions removal and on store re-openings.",
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      "text": "Considering a selected panel of 81 players, operating in the Luxury industry, the global market was valued almost $633bn in 2019 in terms of sales. If considering the Pre-Covid scenario, Personal Luxury Goods showed a positive growth over the last five years (+5.7% CAGR 2015-19) with a stable EBITDA %. Other luxury sectors showed a lower growth (+4.1% CAGR 2015-19), with a slight decrease in profitability.",
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      "text": "During 2020, the pandemic crisis strongly affected the luxury market, since restrictions imposed by governments, have foreseen physical retailers closures and travel limitations. Furthermore, the economic downturn led to a contraction in people's purchasing power and willingness to buy luxury goods, especially within the affordable-luxury segment.",
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      "text": "Companies are putting in place different strategies to overcome the crisis, leveraging on digital sales channels, on AI and data analytics to address and forecast the demand, focusing on local consumption and reviewing collections depth to make production more lean. Furthermore, liquidity needs and financial uncertainty, will represent the basis for creating synergies through partnerships and M&A between industrial players. Control over the supply chain and cash, in order to build solid relationships and guarantee quality and solidity to the Company, will be also a key aspect to focus on during the recovery, and will be crucial also in the new normal scenario.",
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      "text": "COVID-19 impact and expected recovery from market's perspective",
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      "text": "According to geographical areas, Europe and North America experienced a decrease in 2020 almost aligned with the market average, while APAC, showed the lowest impact in 2020. Post-Covid recovery is expected to be faster for the experiential luxury segment. In APAC, PLG segment is expected to have a strong recovery, while in Europe it is expected a moderate recovery",
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      "text": "Key trends that are expected in the market in 2021 are the rise of conscious consumption, the seeking for comfort and wellness, a strong acceleration of digital tools to support sales and planning, a deeper attention on sustainability and ethic and the focus on local consumption",
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      "text": "Experiential luxury segments, such as Hotels & Restaurants and Luxury Cruises, have been the most hit, with a market value decrease in 2020 up to -70% with respect to 2019. Personal Luxury Goods, has been more resilient, adapting to new consumer preferences and trends and relying on digital sales channels, especially for the cosmetics and fragrances segment. Yachting industry has been most resilient to",
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