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      "text": "In comparison to what happened during the 2008 crisis, the negative impact of COVID-19 on the F&L industry is expected to be less tough and long-lasting.",
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      "text": "During 2020 the global pandemic caused a widespread economic downturn, corresponding for the F&L industry to a reduction by one fifth of market volumes at global level. However, in comparison to what happened during the 2008 crisis, the negative impact of COVID-19 on the F&L industry is expected to be less tough and long-lasting. The sector is indeed more \"prepared\", as many brands are no longer dependent on physical sales thanks to the uprise of e-commerce. With the pandemic still persisting in 2021, F&L companies will have to understand the factors and dynamics influencing the market. Examples of such dynamics and trends are digitalization, the employment of disruptive technologies such as artificial intelligence and augmented reality, the creation of a multi-channel brand (in particular with focus on e-commerce) as well as the attention for sustainability and the green agenda. In this context, global investors interested in the Fashion & Luxury industry are already taking into account such trends in their strategies for the next years, leveraging ON M&A activity etc. to better and more timely face these rapid market changes. In order to analyse and measure market trends and expectations on M&A activities, Deloitte has launched the fifth edition of the \"Global Fashion & Luxury Private Equity and Investors Survey\".",
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