{
  "docId": "019dd923-5ca1-7489-b636-6ec5e5ff6a01",
  "docSlug": "95cf64962e1f54d6",
  "documentTitle": "Digital Consumer Trends 2023",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 45,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 70,
  "notes": "The chart tracks 8 device categories over 10 years. The text notes a trend of longer device replacement cycles.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "line_chart",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-6ec5e5ff6a01/5",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In 2023, growth in adoption resumed for devices like Smart TV and wearables.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba8e-719f-8a5c-b9a3c92e3c2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Access to digital devices: Which of the following devices do you own or have ready access to?",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa70fd18-f4bc-4744-afa3-99e5f30f72f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.35,
        "x": 0.65,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65c4a61d-4ed6-4945-8c25-c1e98eb6fe52",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Device ownership percentage: 93%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba8e-719f-8a5c-bcc9297fb13e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "In 2023, growth in adoption resumed for devices like Smart TV and wearables. In 2022 adoption levels for most categories had been static following two prior years of super-growth. In general UK citizens are keeping devices longer and replacing them less frequently.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e926e415-22ee-49d1-8162-b110bf200531",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Weighted base: All respondents aged 18-75 years, 2014 (4,000), 2015 (4,000), 2016 (4,003), 2017 (4,002), 2018 (4,000), aged 16-75 years, 2019 (4,150), 2020 (4,150), 2021 (4,160), 2022 (4,161), 2023 (4,150)\nSource: Deloitte Digital Consumer Trends, UK, 2014-2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7397da1-ee60-4e6a-9342-1f187f3534b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Consumer adoption resumes growth for some device types",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22ec7ded-1e09-4284-b4a8-9454d829cf49",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Device ownership percentage",
      "numberRaw": "93%",
      "numberKind": "percent",
      "actionTitle": "Consumer adoption resumes growth for some device types",
      "calloutText": "In 2023, growth in adoption resumed for devices like Smart TV and wearables.",
      "numberScale": null,
      "numberValue": 93,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "5030a196-7a11-4a07-8754-a86d5c398c41",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "Slides 5-9 discuss trends in device adoption, usage rates, and consumer demands.",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "e6c76e61-5eec-4038-8490-7fecbeaa5216",
      "evidence": "Slides 5-9 present data on device adoption and usage rates.",
      "position": 0,
      "objective": "Understand the growth and trends in device adoption",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}