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  "documentTitle": "Digital Consumer Trends 2023",
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  "notes": "Data source: Deloitte Digital Consumer Trends 2023.",
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      "text": "Paid options on social media: How likely are you to pay for these features on social media?",
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      "text": "Weighted base: All respondents aged 16-75 years, 2023 (4,150). Source: Deloitte Digital Consumer Trends, UK, 2023.",
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      "text": "Social media platforms are mostly ad-funded. For most, users can access a site for free, but at the price of their personal data and interests, which can be harnessed to refine ad targeting. However, some platforms are experimenting with new monetisation strategies, which build on, rather than replace, adverts. For example, allowing users to pay for 'verification', a blue checkmark (or tick) of authenticity. A number of users (14%) are likely to do this, or already do so. But reception has varied, as it might risk denigrating trust in verification altogether.",
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