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      "text": "The youngest respondents this year were born after Spotify was founded in 2006: they have never lived in a world without music streaming. The youngest age group also has the highest incidence (70%) of having a paid music subscription. In contrast just over a fifth (22%) of 65-75 year olds have a music subscription.",
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      "text": "Weighted base: All respondents aged 16-75 years, 2023 (4,150) Source: Deloitte Digital Consumer Trends, UK, 2023 *Respondents were given choices, including Apple Music, Spotify Premium, YouTube Music, Amazon Music Unlimited, Amazon/Prime Music, and others. © 2023 Deloitte LLP. All rights reserved.",
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