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  "documentTitle": "Digital Consumer Trends 2023",
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      "text": "Life moves fast, but tech moves faster.",
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      "text": "Takeaway 1: Generative AI has attracted significant public attention, with more than half of UK citizens having heard of a tool. Indeed, more than 4 million people have used it for work purposes. Its impact has been mixed: some consumers now use it weekly, but many others have lost interest after the initial ‘wow’ moment. Regardless, companies are scrambling to develop governance, and regulators to create legal structures, to ensure it is used safely. A key question for many is whether their job might be at risk.",
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      "text": "Takeaway 3: Social media is a potent influence on society. For many, it is a source of news, education and debate. But its content is not always true. Fabrication of content and misinformation online are growing causes for concern. Alarmingly, in 12 months, just one in ten (12%) had not seen deliberate misinformation; and 39% claimed the issue is getting worse. Furthermore, people may have seen misinformation but failed to identify it. Going forward, who should police this (government, internet platforms, or people) is not universally agreed.",
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      "text": "Takeaway 4: Cost of living challenges are driving most consumers to be pragmatic, but are also widening the digital divide. Lower-income households are disproportionately impacted by cost of living challenges. Compared with last year, lower-income households are less likely to have computers, and less likely to have video and music subscriptions. In contrast, higher-income households have increased their adoption. It is crucial to ensure that certain groups are not at risk of digital exclusion, be it from government services, banking, or jobs.",
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      "text": "Takeaway 2: Subscription video access has declined slightly since 2021, so streaming platforms will explore new avenues for growth. Account sharing is rife. An average of 30% of users across 3 major platforms share access outside their household. If split apart, they may pay full price, take an ad-funded service, or leave a video service altogether. For streaming platforms, calculating the potential net gain or loss in paid accounts is crucial, but they must not forget to account for viewership, as irrelevance could be the greatest risk of all.",
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      "text": "Life moves fast, but tech moves faster. In the 2023 edition of Digital Consumer Trends, consumers are keeping their smart devices for longer, are indifferent to ultra-fast mobile and broadband internet speeds that lack an application, and are tactically sharing subscriptions such as video streaming with family, friends and sometimes strangers. A pragmatic consumer approach to digital life is emerging, as high inflation and interest rates cause economic ripples. Finally, amid the already-volatile digital landscape, consumers have noticed the seemingly transformative power of Generative AI – a cause for both excitement and concern.",
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      "text": "Four key takeaways this year",
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