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  "documentTitle": "Digital Consumer Trends 2023",
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      "text": "Weighted base: All respondents aged 16-75 years (4,150), who are aware of any Generative AI tool (2,178), who have used any Generative AI tool (1,096). Source: Deloitte Digital Consumer Trends, UK, 2023",
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      "text": "Not heard of Gen AI (48%), Heard of, but never used Gen AI (26%), Used Gen AI (26%)",
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      "text": "On the other hand, almost a third (30%) have used Generative AI only once or twice. For these people, it may have been inaccuracy, an unclear corporate policy, or simply a lack of knowledge on how to write good prompts that prevented them from returning.",
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      "text": "Of those who have used Generative AI, one in ten (9%) do so daily, and three in ten (28%) do so weekly. Of the adult population, this would be 2% and 7% respectively. These people have likely found tangible utility which makes them more productive.",
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