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  "documentTitle": "Digital Consumer Trends 2023",
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  "notes": "The slide highlights the low adoption rate despite low barriers to entry.",
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      "text": "A quarter of people have used a Generative AI tool (such as ChatGPT, Google Bard, Midjourney, etc.)",
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      "text": "Generative AI usage: Which Generative AI tools have you used*?",
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      "text": "Generative AI usage: 26%",
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      "text": "A quarter of people have used a Generative AI tool (such as ChatGPT, Google Bard, Midjourney, etc.)\n\nImportantly, most current Generative AI tools are free, or have free versions, and are accessible on any smartphone or computer, meaning the barrier to access is zero.\n\nHalf of people who have heard of these tools have not felt inspired or confident enough to try them.\n\nHad this question been asked a year ago, however, knowledge and usage would likely have been non-existent.",
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      "text": "Weighted base: All respondents aged 16-75 years, 2023 (4,150)\nSource: Deloitte Digital Consumer Trends, UK, 2023\n*Respondents were given a range of popular Generative AI tools to chose from, including option for \"Another Generative AI tool\"; **Includes respondents who selected \"Don't Know\", to awareness (4%), and usage (1%)",
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